Where does creativity come from? Not schools!

Posted on 10. Feb, 2010 by in Takeaway

I hated school….school taught me that the definition of being wrong was not following rules. School taught me that you can’t do anything new – just do what someone else has already done. The better you could imitate the existing idea the more frequently you would be rewarded. Of course I only wanted to do something new…and so I was frequently punished!

I have a suspicion that our industry attracts a lot of people who like to create and who don’t like rules.

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