Posts Tagged ‘Trends’

The Top 150 Marketing Blogs

Check out the AdAge Top 150 Marketing blogs.

03

03 2010

Custom Is Everything…Make It My Own!

Chris Brogan explores how social media and customized products are interacting.

Money quote:

One of the areas where social media will excel is in the opportunity to make things our own, to give them our own look and feel. Remember when you got your first personal computer? Remember changing the background picture? Remember when you could change the theme? The world is pushing further and further into a desire for customization, and I think social media gives us a chance at custom communication/interaction.

15

02 2010

The new new thing…

ChatRoulette is the hottest thing on the net right now…New York magazine investigates

The site activates your webcam automatically; when you click “start” you’re suddenly staring at another human on your screen and they’re staring back at you, at which point you can either choose to chat (via text or voice) or just click “next,” instantly calling up someone else.

Obviously…you do not want to let your children near this thing!

14

02 2010

A Vast Playground of Flashing Icons…

A fascinating FT article on how Chinese web use of different from western habits.  Read here

It suggests the following:

1. Chinese tend to “roam the web like a huge playground,” whereas Americans and Europeans use it more as a giant library.

2. Chinese users are more likely to use the web for entertainment and less for business, relative to Europeans.

3. Chinese users are younger and less educated.

4. Chinese users don’t like to type (“Typing is a pain in Chinese”) and thus they use the mouse much more for navigation.

5. “Most portals have reacted by filling their pages with hundreds of colourful links competing for attention — creating a cluttered and disorderly view to the western eye but making life easier for Chinese users.”

(Thanks to Marginal Revolution for the article summary)

11

02 2010

7 Trends Marketers Can Expect to See in 2010

Some interesting trends from ROI Magazine.

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02

02 2010