Another Facebook First

Posted on 01. Sep, 2010 by David in Announcement

Today we launched custom WebStores for Facebook profile pages.

This means that a company, team, group or organisation can add their WebStore to their Facebook profile page. Pretty cool…right?

In addition to our hugely popular Facebook profile tab, distributors can give their clients a webstore on a profile page. Here’s how it works…

Let’s imagine that I want a WebStore for Buttonwood with products featuring the Buttonwood logo that a distributor had chosen specially for me!

Well I’d get something that looks like this…The Buttonwood Store.

Now imagine that I want to let my fans on Facebook buy promotional products with a Buttonwood logo on them.

Drum role please…..and presto:

The Buttonwood Store becomes a tab on a Facebook Page.

So distributors…now you can offer your clients this incredibly cool way to add some excitement to their Facebook page. Imagine teams and groups with their own store on Facebook with you getting the orders! What about a company or brand with a store that drives business back to you!  The possibilities are endless…

500,000,000 uses are waiting out there…go get ‘em!

Too Many Choices

Posted on 23. Aug, 2010 by David in Takeaway

In the promotional products industry we all think that a website needs to have a million products on it!

Science now proves that we’re totally wrong:

In a now famous supermarket study only 3% of shoppers purchased jam when confronted with 24 varieties, while 30% purchased when given only six. Although the tenfold increase is interesting, what fascinates me are the people not exposed by the raw data. A good number of those 27% approached the jam section with a particular jam in mind. They knew what they wanted and went to purchase. However, the range of alternatives actually placed doubt in their mind.

Read the rest of the article here.

9 Essential Social Media Tips for Beginners

Posted on 08. Jul, 2010 by David in Takeaway

Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly.

Read more here.

Use Facebook To Login on Buttonwood Sites

Posted on 15. Jun, 2010 by David in Announcement

We’ve added an awesome new feature to make it easier for customers to login to your Buttonwood websites.

Now your clients can use their:

  • Facebook Account,
  • Google Account,
  • Windows Live Account,
  • Yahoo Account,
  • Myspace Account,
  • AOL Account.

…to log in to your Buttonwood Website.    Did you know that 41% of buyers say the reason they don’t complete an online purchase is because of the registration process.  Now..there is NO MORE painful registering!  Just a click and you’re in!

Here’s a quick video that explains how it works.

Sell Promotional Products On Facebook

Posted on 07. Jun, 2010 by David in Announcement

Use your Buttonwood eStore to sell promotional products on Facebook.

How cool is that!!  Watch the video to see how it works…

Most distributor websites have no traffic.

Posted on 02. Jun, 2010 by David in Strategy

Here’s an interesting graph.  Apparently there are over 10,000 distributors who use a Logomall website…and collectively they get less traffic that 4imprint.com or Branders.com.

This means that the average distributor has ONLY 10 people per month visit  their website.

Just for fun try and find out how many people are visiting your website each month.  If you have more that 10 visitors per month then you’re above average! Amazing, right?

If you’d like to have more than 10 visitors per month visit your website then come join Buttonwood and we’ll help you grow your business using the internet!  If you’re satisfied with only 10 people visiting your website then that just means more customers for the rest of us!

Social Marketing with your eStore

Posted on 28. May, 2010 by David in Announcement

We’ve added all sorts of Social Marketing features to Buttonwood. Here’s a short video explaining why social marketing is important for distributors and how Buttonwood is helping distributors sell using Facebook.

SEO for Small Business

Posted on 24. May, 2010 by David in Strategy

I’m often asked for my opinion and advice on search engine optimization (SEO).

This article from Small Business Search Marketing does an excellent job of explaining how a Small Business should approach an SEO consultant.

Here’s the summary…

  • You have to invest either time or money.
  • You usually get what you pay for; if you invest only a little time or a little money, you can expect little success.
  • There are no shortcuts to true, long-lasting SEO success.
  • Nothing matters more than ROI.
  • If you spend your money wisely on SEO, it should bring back returns that are substantially higher than the costs.

One of our 2010 projects here at Buttonwood is to apply the power of Search Engine Marketing to help our clients.  Now you can let Buttonwood worry about setting the correct value of the “rel“ attribute to “canonical“ (?!?!) and you can stay focused on selling promotional products. Stay tuned for more updates over the summer and stay away from shady SEO consultants who promise you fame and glory for $500!

Buttonwood Adds LIKE

Posted on 20. May, 2010 by David in Announcement

Click here to LIKE Buttonwood!

We’ve added the Facebook LIKE button across our entire network.  Now your clients can like something and it will show up on your website.  Go ahead and try it…liking stuff is fun!!

Buttonwood Adds Instant Company Stores

Posted on 13. May, 2010 by David in Announcement

Checkout the demo site with 7 new instant company stores ready for you to set up for clients right now.

Financial, Non-Profit, Healthcare, Golf Shop, Golf Tournament (tis the season), Chocolate & Nuts and Tradeshow Traffic Builders with more to come!

They’re so easy to set up!!  Just click on Company Store Quickstart, chose the theme store, add a client’s logo and the store is ready to show them immediately.

Remember, start as many as you like for as many customers as you like.  Be inspired and show your customer’s you believe in what you do and you offer them the best tools and service out there.

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