Buttonwood Technology Group, L.L.C.

Social Marketing with your eStore

Posted on 28. May, 2010 by David Verchere in Announcement

We’ve added all sorts of Social Marketing features to Buttonwood. Here’s a short video explaining why social marketing is important for distributors and how Buttonwood is helping

Please Watch This Video!

Posted on 07. May, 2010 by David Verchere in Announcement

So this talk really got me thinking.

The Best Way To Give Advice

Posted on 21. Apr, 2010 by David Verchere in Strategy

…is to offer information!

Lifehacker.com (one of my favorite blogs BTW) has some good advice for giving advice. This come from a recent psychology study which states:

For one thing, when someone makes a recommendation for or against a particular option, a decision maker may feel like they have lost a bit of their independence in making a choice. Recommendations about how to go about making the choice may also make a decision maker feel a loss of independence. When the advice comes in the form of information, though, the decision maker still feels like they have some autonomy.

So the next time you feel like giving advice remember that information is more powerful that instruction!

Fashion Signals = Fashionomics

Posted on 12. Apr, 2010 by David Verchere in Strategy, Takeaway

Tyler Cowen is one of the most interesting people

More Money with Better Stories

Posted on 12. Apr, 2010 by David Verchere in Takeaway

Good Morning Monday!

From the econsultancy.com comes an amazing story!

New York Times writer Rob Walker tells cool stories about products he sells on eBay. In a not so big surprise…the products with stories sell for LOTS more money.

Can our industry tell better stories about the

REWORK – A Must Read…

Posted on 09. Apr, 2010 by David Verchere in Strategy

So this new book from the founders of 37signals is

Lifehacking

Posted on 23. Mar, 2010 by David Verchere in Fun Stuff

…is finding useful shortcuts with the simplest things.

Simple - Obvious - Easy - Sustainable - Elegant - Lifehack

Organic search and site traffic

Posted on 18. Mar, 2010 by David Verchere in Takeaway

A Google search on “Promotional Products” return these 10 results (after the jump) in the organic (or non paid) category.

I’ve put the unique visitor results from

How Google Works

Posted on 15. Mar, 2010 by David Verchere in Takeaway

Google is under fire from the EU for having a lack of transparency in their search process.

Here is their attempt to explain how their search process works.

What should a client be doing on your website?

Posted on 08. Mar, 2010 by David Verchere in Strategy

Easy answer…buy a promotional product!