More Money with Better Stories

Posted on 12. Apr, 2010 by David Verchere in Takeaway

Good Morning Monday!

From the econsultancy.com comes an amazing story!

New York Times writer Rob Walker tells cool stories about products he sells on eBay. In a not so big surprise…the products with stories sell for LOTS more money.

Can our industry tell better stories about the

Logorama

Posted on 07. Apr, 2010 by David Verchere in Fun Stuff

This is the incredible animated short made up entirely of corporate logos which won the Oscar this year. The plot follows two Michelin tire guys who pursue a terrorist Ronald McDonald. It’s outstanding.

Logorama from Marc Altshuler – Human Music on Vimeo.

Cool Ad From IBM

Posted on 06. Apr, 2010 by David Verchere in Fun Stuff

Leadership Lessons from Dancing Guy

Posted on 25. Mar, 2010 by David Verchere in Fun Stuff

Custom Is Everything…Make It My Own!

Posted on 15. Feb, 2010 by David Verchere in Fun Stuff

Chris Brogan explores how social media and customized products are interacting.

Money quote:

One of the areas where social media will excel is in the opportunity to make things our own, to give them our own look and feel. Remember when you got your first personal computer? Remember changing the background picture? Remember when you could change the theme? The world is pushing further and further into a desire for customization, and I think social media gives us a chance at custom communication/interaction.

The new new thing…

Posted on 14. Feb, 2010 by David Verchere in Fun Stuff

ChatRoulette is the

Where does creativity come from? Not schools!

Posted on 10. Feb, 2010 by David Verchere in Takeaway

I hated school….school taught me that the definition of being wrong was not following rules. School taught me that you can’t do anything new – just do what someone else has already done. The better you could imitate the existing idea the more frequently you would be rewarded. Of course I only wanted to do something new…and so I was frequently punished!

I have a suspicion that our industry attracts a lot of people who like to create and who don’t like rules.

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