What should a client be doing on your website?

Posted on 08. Mar, 2010 by David in Strategy

Easy answer…buy a promotional product!  Is this a dumb question?  Not really…

So we all know that no client just calls up and buys a promotional product just like that!  Clients do a bunch of things before they buy, like ask for a sample, or a quote, or a presentation, or an idea, or a better price, or a million other annoying things before they finally actually part with their money.  So why should the web be any different?

One of the things we obsess about here at Buttonwood is something called conversions…not religious or metric conversions…but online conversions.

A conversion is an action a potential buyer takes before they actually purchase a promotional product.  This action could be many days in the past or just moments before the buy button gets pushed.  It could be as simple as reading a review or checking a price or something as complicated as posting a link on FaceBook so they can show friends what promotional product they are thinking of buying.

So we need your help figuring out what are the actions that constitute a conversion on Buttonwood’s Promotional Products websites.  In other words what are the things that clients are doing before they buy a promotional product.  Once we know this we can encourage clients to do more of these things and then hopefully purchase more promotional products!!

If you have any ideas can you leave a comment on the left side of the page (I think you can remain anonymous if you’re shy).  I’m hoping we can start a bit of a conversation and come up with some interesting ideas together.

Feel free to be honest just don’t be evil.