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Learn How To Improve Local Search Rankings

Posted on 22. Jul, 2010 by David in Strategy

When you’re trying to attract local traffic it can be hard to know where to start.

If you’re doing embroidery in Fairlawn NJ your site isn’t in the top ten when someone Googles: Embroidery, Fairlawn NJ….then you’re missing out on sales.

So let’s see what you can do to get yourself a decent search ranking…check out the Econsultancy for some hints on how to improve your local rank.

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Read The Directions

Posted on 21. Jul, 2010 by David in Fun Stuff

I know it’s fun to just dive right in and start playing around when it comes to all this search engine and social marketing stuff.  However..it’s best to start slow and learn along the way.  Baby steps everyone…

…or you might end up like the Swedish Chef!  Happy Wednesday!!

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Now This Would Be Cool In The Backyard!

Posted on 16. Jul, 2010 by David in Fun Stuff

Nathan Myhvold talks about his recent inventions for fighting malaria including the laser bug zapper.

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Clean Up Your Wall

Posted on 15. Jul, 2010 by David in Takeaway

Your Facebook wall is an important piece of real estate for you and or your business.

In this video Sean Malarkey will demonstrate why you should clean it up and make it a space that works for you to drive business and add value – by removing a lot of the crap that is cluttering up your wall and making people click away.

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Five Signs Your Paid Search Manager Is An Imposter

Posted on 13. Jul, 2010 by David in Takeaway

Many distributors ask Buttonwood to work with a search engine marketing consultant they have hired. More often than not I come away from the conversation with these SEO folks feeling like telling my customer they’re getting ripped off.

So in the interest of educating our customers…I’ve posted a good article from Search Engine Land on how to tell if you’re getting hosed! …and I’ll keep posting them as I find them.

Live and learn…

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Best Marketing Advice I’ve Read In A While

Posted on 12. Jul, 2010 by David in Strategy


I’ve summarized the 7 below…read the full thing here.


1. Keep your eye on the ball – Draw up a chart of each step a customer needs to take to create a sale and ask yourself if the small tasks you’re working on facilitate this. If they don’t, then they aren’t relevant.


2. Market to your customers, not to yourself – There’s no need for the hard sell.


3. Stop learning about it – Limit your research to specifics and realise that you can’t fit the entire internet in your head. Make sure you know everything about your own product first.


4. Diversify – Build yourself an online safety net.


5. Build relationships – Don’t just say hello and then never speak to someone again.


6. Find a niche – Find niches and exploit them.


7. Don’t be a tease – Space promotions across no more than two weeks.

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A Reminder…Speak With Conviction

Posted on 10. Jul, 2010 by David in Fun Stuff

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9 Essential Social Media Tips for Beginners

Posted on 08. Jul, 2010 by David in Takeaway

Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly.

Read more here.

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Social Media Is Communication Not Broadcast

Posted on 04. Jul, 2010 by David in Strategy

Social media is a chance for you to engage in a dialog with your customers.   Stop bothering them with interruption marketing and start talking with them about how you can help grow business.

Read more here.

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Use Facebook To Login on Buttonwood Sites

Posted on 15. Jun, 2010 by David in Announcement

We’ve added an awesome new feature to make it easier for customers to login to your Buttonwood websites.

Now your clients can use their:

  • Facebook Account,
  • Google Account,
  • Windows Live Account,
  • Yahoo Account,
  • Myspace Account,
  • AOL Account.

…to log in to your Buttonwood Website.    Did you know that 41% of buyers say the reason they don’t complete an online purchase is because of the registration process.  Now..there is NO MORE painful registering!  Just a click and you’re in!

Here’s a quick video that explains how it works.

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