A Vast Playground of Flashing Icons…
Posted on 11. Feb, 2010 by David in News Stories
A fascinating FT article on how Chinese web use of different from western habits. Read here
It suggests the following:
1. Chinese tend to “roam the web like a huge playground,” whereas Americans and Europeans use it more as a giant library.
2. Chinese users are more likely to use the web for entertainment and less for business, relative to Europeans.
3. Chinese users are younger and less educated.
4. Chinese users don’t like to type (“Typing is a pain in Chinese”) and thus they use the mouse much more for navigation.
5. “Most portals have reacted by filling their pages with hundreds of colourful links competing for attention — creating a cluttered and disorderly view to the western eye but making life easier for Chinese users.”
(Thanks to Marginal Revolution for the article summary)
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