Another Facebook First

Posted on 01. Sep, 2010 by David in Announcement

Today we launched custom WebStores for Facebook profile pages.

This means that a company, team, group or organisation can add their WebStore to their Facebook profile page. Pretty cool…right?

In addition to our hugely popular Facebook profile tab, distributors can give their clients a webstore on a profile page. Here’s how it works…

Let’s imagine that I want a WebStore for Buttonwood with products featuring the Buttonwood logo that a distributor had chosen specially for me!

Well I’d get something that looks like this…The Buttonwood Store.

Now imagine that I want to let my fans on Facebook buy promotional products with a Buttonwood logo on them.

Drum role please…..and presto:

The Buttonwood Store becomes a tab on a Facebook Page.

So distributors…now you can offer your clients this incredibly cool way to add some excitement to their Facebook page. Imagine teams and groups with their own store on Facebook with you getting the orders! What about a company or brand with a store that drives business back to you!  The possibilities are endless…

500,000,000 uses are waiting out there…go get ‘em!

Use Facebook To Login on Buttonwood Sites

Posted on 15. Jun, 2010 by David in Announcement

We’ve added an awesome new feature to make it easier for customers to login to your Buttonwood websites.

Now your clients can use their:

  • Facebook Account,
  • Google Account,
  • Windows Live Account,
  • Yahoo Account,
  • Myspace Account,
  • AOL Account.

…to log in to your Buttonwood Website.    Did you know that 41% of buyers say the reason they don’t complete an online purchase is because of the registration process.  Now..there is NO MORE painful registering!  Just a click and you’re in!

Here’s a quick video that explains how it works.

Sell Promotional Products On Facebook

Posted on 07. Jun, 2010 by David in Announcement

Use your Buttonwood eStore to sell promotional products on Facebook.

How cool is that!!  Watch the video to see how it works…

Social Marketing with your eStore

Posted on 28. May, 2010 by David in Announcement

We’ve added all sorts of Social Marketing features to Buttonwood. Here’s a short video explaining why social marketing is important for distributors and how Buttonwood is helping distributors sell using Facebook.

Buttonwood Adds LIKE

Posted on 20. May, 2010 by David in Announcement

Click here to LIKE Buttonwood!

We’ve added the Facebook LIKE button across our entire network.  Now your clients can like something and it will show up on your website.  Go ahead and try it…liking stuff is fun!!

Buttonwood Adds Instant Company Stores

Posted on 13. May, 2010 by David in Announcement

Checkout the demo site with 7 new instant company stores ready for you to set up for clients right now.

Financial, Non-Profit, Healthcare, Golf Shop, Golf Tournament (tis the season), Chocolate & Nuts and Tradeshow Traffic Builders with more to come!

They’re so easy to set up!!  Just click on Company Store Quickstart, chose the theme store, add a client’s logo and the store is ready to show them immediately.

Remember, start as many as you like for as many customers as you like.  Be inspired and show your customer’s you believe in what you do and you offer them the best tools and service out there.

We’re all done with the upgrade

Posted on 08. May, 2010 by David in Announcement

The upgrade went much quicker that we thought. System access is back and you may see some random strangeness during the day while we make sure everything is working.

Thanks for your understanding.

We are upgrading our system!!

Posted on 08. May, 2010 by David in Announcement

The upgrades are mostly related to speed and security. Since we need to move the actual servers around we have temporarily (around 36 hours)  suspended the ability to make any changes to the database.  Your clients can browse and look but they can’t buy anything.  Of course you won’t be able to log in and make changes either until late Sunday or early Monday morning.  Sorry for the inconvenience!!

Please Watch This Video!

Posted on 07. May, 2010 by David in Announcement

So this talk really got me thinking.  WOW – I’VE BEEN SO WRONG!

I spend all day trying to convince people that Buttonwood has better features than our competition.  I think that’s what I’m supposed to do for a living!

This guy is telling me I’m wasting my time! …and I think I agree with him!

(read this after you watch the video)

I’ve always thought that suppliers and distributors deserved better!  Most of the technology products available to the industry are kind of crappy and ugly. I genuinely believe that we can do better and I’ve always thought that by explaining why product configuration and supplier integration are important  that people would “get it”; do the obviously smart thing and become our customer.  Boy was I wrong!! ..and this video does a great job of showing me EXACTLY how I was wrong!

Sorry! Sorry! Sorry! …for being so boring all these years and trying to explain something very technical without having a very compelling reason for why Buttonwood matters!

Why should buying a promotional product be any different from buying a plane ticket or buying a computer?  All three are fairly complicated purchases with lots of options and expensive non refundable consequences for making a mistake.

Promotional Products suppliers and distributors deserve to have the same good technology tools as everyone else.

Why do we accept that we can’t figure this out and that Dell and Delta can?  Are we less intelligent….I don’t think so!! (Have you ever talked to a airline or computer customer service rep and felt like you found a genius?)

I believe that we can give our end user buyers the same experience that they get from their other business vendors.  We can be just like Delta and Dell!

I believe relationships matter and the sales experience is a big part of the relationship. We need to give a buyer a compelling, interesting and engaging experience. If we frustrate our buyer by offering them crappy online service then they will go somewhere else…it’s just common sense!

With a few notable exceptions most suppliers and distributor websites scream “I’m a little business that has no clue what I’m doing online.” If I had a dollar for every time I’ve heard a supplier or distributor apologize for their website I’d be a very rich man! We’ll let’s stop saying sorry and start being proud of ourselves!

I believe that the best way to stand out from the crowd and be different is to be better than the other guy.  Look a little better, dress a little better, smile a little more, be faster to answer a question, make it easier to buy from you and always be offering suggestions and solution to you customers problems.

I want Buttonwood to make our customers better than the competition. I want a buyer to go online and feel that they just had the same kind of online experience that they got at Dell or Delta.  I know we can do it!!

Well…that’s a start…and sorry for all that talk about product configuration and supplier  integration…without some meaning it’s all just noise!!

eStore About Us Page

Posted on 30. Apr, 2010 by David in Announcement

We’ve added the ability to add some “About Us” text to the middle of the eStore home page.  Check out the Demo and have a look in the middle of the page.  You’ll see where the default text was changed to something more specific to the Buttonwood Demo eStore.

To edit the About Us text go to the eStore QuickStart and get creative!

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