Another Facebook First
Posted on 01. Sep, 2010 by David in Announcement
Today we launched custom WebStores for Facebook profile pages.
This means that a company, team, group or organisation can add their WebStore to their Facebook profile page. Pretty cool…right?
In addition to our hugely popular Facebook profile tab, distributors can give their clients a webstore on a profile page. Here’s how it works…
Let’s imagine that I want a WebStore for Buttonwood with products featuring the Buttonwood logo that a distributor had chosen specially for me!
Well I’d get something that looks like this…The Buttonwood Store.
Now imagine that I want to let my fans on Facebook buy promotional products with a Buttonwood logo on them.
Drum role please…..and presto:
The Buttonwood Store becomes a tab on a Facebook Page.
So distributors…now you can offer your clients this incredibly cool way to add some excitement to their Facebook page. Imagine teams and groups with their own store on Facebook with you getting the orders! What about a company or brand with a store that drives business back to you! The possibilities are endless…
500,000,000 uses are waiting out there…go get ‘em!
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How To Have Good Ideas
Posted on 27. Aug, 2010 by David in Strategy
John Cleese shares his wisdom on writing, creativity, getting in the zone, and interruptions. Find your blind spot..it’s hard!
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Too Many Choices
Posted on 23. Aug, 2010 by David in Takeaway
In the promotional products industry we all think that a website needs to have a million products on it!
Science now proves that we’re totally wrong:
In a now famous supermarket study only 3% of shoppers purchased jam when confronted with 24 varieties, while 30% purchased when given only six. Although the tenfold increase is interesting, what fascinates me are the people not exposed by the raw data. A good number of those 27% approached the jam section with a particular jam in mind. They knew what they wanted and went to purchase. However, the range of alternatives actually placed doubt in their mind.
Read the rest of the article here.
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Chasing Butterflies
Posted on 17. Aug, 2010 by David in Fun Stuff
This video made me think about how I spend my days.
Do I get distracted by the butterfly or do I focus on the fish? Most days I focus on the fish…but the butterfly does look nice sometimes!!
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Better Workplace Communication
Posted on 09. Aug, 2010 by David in Takeaway
We all receive too many emails. Period!
Here’s an interesting article that explains how to use different tools for different types of communication.
Money Quote:
Depending on the velocity of communication we have a number of choices:
Fast-moving discussions are handled in an instant messaging application. This is a replacement for quick get-togethers when people are in different offices or the topic does not merit interrupting what a colleague is doing. Technically, the transcripts can be copied and stored somewhere else for posterity but most of the time it is the result of the interaction that is important and not the conversation itself.
Fleeting thoughts and questions find their way to our microblogging tool. Statements act as useful signals about what is going on and may attract comments from colleagues. Questions are asked and replied to, often with links to our knowledge platform or external sites.
Slow-moving, larger pieces of analysis are developed on our knowledge platform (which happens to be a wiki). Groups can work together to co-draft presentations or strategy papers, and pages can be tagged and linked together. Each project has its own area on the platform and we use it to store notes and prepare project deliverables. Working in this way has the useful side effect that work product is automatically shared (unless we need to react to information barriers) obviating the need for a specific “knowledge management” step in the work process.
Read the whole thing here.
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Read the directions…but don’t follow them!
Posted on 04. Aug, 2010 by David in Strategy
Some wonderful advice for all of us. (Thanks Zach!)
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Does Professional Mean Pretending We’re Not Human?
Posted on 02. Aug, 2010 by David in Takeaway
When did it become “professional” to pretend we’re a giant faceless corporation?
Why is acting like we have 20,000 employees who can only follow procedures considered the “right” thing to do .
Most of us are small business people who are concerned with maintaining a personal relationship with our customers. Shouldn’t that mean acting human and treating people like we expect to be treated when it comes to the internet.
Here’s a good article that explains more:
Money quote:
Like any valuable relationship, the ones we have in business hinge on trust. And trust depends on openness, respect and humanity. Yet we often resist taking that approach in our professional lives, even though we know it would be absurd to do anything else in our personal lives.
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Facebook acquaintances the new TV stars
Posted on 28. Jul, 2010 by David in Takeaway
So this is why we all find Facebook fascinating.
Money Quote:
Since TV was invented, critics have pointed out the dangers of watching the perfect people who seem to inhabit the screen. They are almost universally beautiful, live in interesting places, do intereseting work (if they work at all), are unfailingly witty, and never have to do any cleaning. They never even need to use the toilet. It cannot be pschologically healthy to compare yourself to these phantasms.
So it’s interesting that social networks have inadvertantly created the same effect, but using an even more powerful source. Instead of actors in Hollywood, the characters are people that you know to be real and have actually met. The editing is done not by film school graduates, but by the people themselves.
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